-
Authorization ProcessingAuthorization Processing
-
Risk ManagementRisk Management
-
Network GatewayNetwork Gateway
-
MAP PlasticsMAP Plastics
-
Instant IssuanceInstant Issuance
-
Buy Now Pay LaterBuy Now Pay Later
-
Reports & AnalyticsReports & Analytics
-
Prepaid (GPR)Prepaid (GPR)
-
Gift CardsGift Cards
-
Prepaid Virtual CardsPrepaid Virtual Cards
-
Ready Link NetworkReady Link Network
-
Call Center SupportCall Center Support
-
Campaign SolutionsCampaign Solutions
-
ATM Terminal DrivingATM Terminal Driving
-
Digital Member ServiceDigital Member Service
-
Loyalty RewardsLoyalty Rewards
-
Dispute ManagementDispute Management
-
Payment Companion AppPayment Companion App
-
Omni Channel BankingOmni Channel Banking
-
Digital CredentialsDigital Credentials
-
Account OpeningAccount Opening
-
Online Lending/EasyVestOnline Lending/EasyVest
-
Card Controls & AlertsCard Controls & Alerts
-
APIs/SDKsAPIs/SDKs
-
Implementations/ConversionsImplementations/Conversions
-
Testing & CertificationTesting & Certification
-
ISO 8583 & 20022 formatsISO 8583 & 20022 formats
-
Card & Account MaintenanceCard & Account Maintenance
-
Card FulfillmentCard Fulfillment
-
Instant IssuingInstant Issuing
-
Prepaid IssuingPrepaid Issuing
-
User Interface (CATS)User Interface (CATS)
-
Falcon/VAAFalcon/VAA
-
Managed Real-TimeManaged Real-Time
-
Sonar ForecasterSonar Forecaster
-
Risk Service ManagerRisk Service Manager
-
Visa Secure (ICAS)Visa Secure (ICAS)
-
Other Risk ToolsOther Risk Tools
-
Dispute SupportDispute Support
-
Member SupportMember Support
-
Transaction ResearchTransaction Research
-
ATM Terminal DrivingATM Terminal Driving
-
ATM AdministrationATM Administration
-
Surcharge-Free NetworksSurcharge-Free Networks
-
ATM System MonitoringATM System Monitoring
-
Call CenterCall Center
-
Mobile Digital AppMobile Digital App
-
Digital Member SupportDigital Member Support
-
Omni Channel BankingOmni Channel Banking
-
On-demand ReportsOn-demand Reports
-
Visual & Data Insights (VDM)Visual & Data Insights (VDM)
-
Data AnalyticsData Analytics
-
MAP Campaign SolutionsMAP Campaign Solutions
-
Visa Campaign SolutionsVisa Campaign Solutions
-
ATM CampaignsATM Campaigns
-
Single-Point SettlementSingle-Point Settlement
-
Daily SettlementDaily Settlement
-
Transparent BillingTransparent Billing
Working with industry-leading technology companies and service providers, we leverage core competencies to deliver the most innovative and practical solutions to client credit unions.
MAP Training Solutions
We provide comprehensive training for the life of our agreement with client credit unions. MAP is your first point of contact for all your training, client services and implementation research.
Training Center
-
TutorialsTutorials
-
User GroupsUser Groups
Visa University
-
Visa OnlineVisa Online
-
CalendarCalendar
-
CoursesCourses
-
FAQFAQ
-
Payments Report - NewslettersPayments Report - Newsletters
-
CUSO News - MAP BlogCUSO News - MAP Blog
-
Client Success - Case StudiesClient Success - Case Studies
-
Thought Leadership - White PapersThought Leadership - White Papers
-
NewsroomNewsroom
Campaign Management
Keeping your cardholders engaged is challenging
Campaigns are vital to health and profitability of our credit union’s card portfolio. Institutions employ campaigns for many reasons, including Member Acquisition, Cross-Selling, Brand Awareness, Education and Communication, Fraud Prevention and more. Whether to attract new customers, to enhance loyalty, or simply communicate changes in terms or conditions, credit union enjoy state-of-the-art Campaign Solutions from Member Access Processing
To stay competitive and relevant in today’s marketplace you need to:
- Provide a seamless, end-to-end customer experience
- Offer customers the right products and offers at the right time
- Be the “default” card across both physical and digital wallets
- Develop an omni-channel plan to ensure there is a consistent experience across devices
MAP Campaign Solutions
Grow revenue and increase your portfolio's reach!
MAP’s Portfolio Team assists your staff to set benchmarks and succeed incrementally toward revenue and efficiency goals. The tools and resources available through MAP Campaign Solutions can assist a credit union in creating value at every phase of the cardholder lifecycle and fostering member growth the key stages: acquisition/penetration, activation and usage. You’ll find valuable information and resources for each stage, including:
Marketing approach and best practices
Channel considerations and recommended messaging
Access to free plug-n-play creative marketing assets
Visa Campaign Solutions
Turnkey materials to jump-start your marketing campaigns
Visa Campaign Solutions (VCS) provides credit unions with an automated, end-to-end marketing and messaging solution to drive engagement with their brand and build overall lifetime value for their cardholders. With VCS, you can drive portfolio growth at every phase of campaign planning and execution.
Campaign design and strategy
Count on Visa to help inform your campaign strategy and develop a comprehensive calendar that could help deepen customer relationships.
Automated cardholder segmentation and targeting
Minimize time spent extracting cardholder lists. Apply marketing and communications permissions and contact fatigue rules
Consult on the development of offers and creative marketing collateral
Customize turnkey creative with your colors, card art, offer, and logo.
Multichannel delivery to cardholders
Help increase effectiveness of messaging with email, direct mail, and more.
Automated qualification and fulfillment
Enable same day or end-of-offer period qualification. Automatically generate statement credits to qualifying cardholders.
Reporting and analysis of campaign performance
Receive comprehensive post-campaign results to track performance and enable continual improvements.
ATM Campaigns
Make the most of your ATM Investment
TM marketing enables your institution to define, distribute, and manage marketing campaigns while enhancing cross-selling and product promotion opportunities. MAP ATM marketing solutions include:
Multi-Ad Campaigns
Credit union can deploy remote graphics distributed to it ATM fleet with linkable coupon printing.
Marketing screens
Credit union define and deploy graphics and video throughout transaction process, from Welcome to Thank You screens.
Customizable receipts
Credit union may define and print a special marketing message on the customer’s transaction receipt.
Coupons
ATM are equipped to dispense non-cash for coupons and alternative print media
Need help? We’re happy to answer any questions you may have and help you improve your credit union’s card processing services.
