trends Archives - Member Access Processing

Consumers find credit unions more trustworthy than banks

Trust is key in any relationship – including that between consumers and their financial institutions. For credit unions, this need hasn’t been much of a problem, as many consumers view these community-oriented institutions as ones they can count on.

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How to decide which rewards program to offer your members

Consumers have a wide and seemingly endless range of possibilities of credit cards, each one competing for their business. To bring in new members, or convert existing members to your union’s credit card, it’s crucial that you offer programs that will create excitement and interest.

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Beware of the cafe-style credit union trend

Catering to young adults is crucial to staying competitive for credit unions. Millennials and Generation Z are often a credit union’s newest members, and it is increasingly important for financial institutions to appeal to these populations.

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