“We have achieved what our original objectives were – replacement of the Traveler’s Check program, having a product alternative to gift cash, and setting of the stage for a reloadable product”

 

-Wes Strickland SVP of Marketing Grow Financial Federal Credit Union

Every credit union should offer a product that goes beyond the basics of debit and credit. Something that can be personalized or given as a gift. That’s exactly what Grow Financial was looking for when they decided to replace its Traveler’s Check Program. We sat down with Senior Vice President of Marketing, Wes Strickland, to talk about the credit union’s Visa Gift Card program.