P2P Payments - Case Study

Gesa Credit Union: At The Forefront of P2P Payments

“The best differential is no registration process. Our members can send money quickly and are not required to register unless they choose. Registration adds some enhanced features like history and debit card number storage.”

-Brian Griffith AVP of Marketing Gesa Credit Union

In partnership with MAP, Richland, Washington-based Gesa Credit Union introduced Gesa P2P Express, a person-to-person payment system allow- ing members to send and receive money in a matter of minutes, through their phones or online.

Gesa is among one of the first credit unions in the country to offer this turnkey service to their members. Pock- et-2-Pocket is a white-label solution that requires little credit union programing or cost to implement as it works directly as part of the CUliance gateway network. We sat down with Gesa’s Assistant Vice President of Marketing, Brian Griffith, to talk about the new P2P product.