Design A Card: Personal Card Solution Overview
Design A Card, Member Access Processing’s state-of-the-art card personalization program, enables credit union members to design their credit and debit payment cards with pictures of loved ones, pets and friends or they may choose from an extended gallery of exciting stock card designs.
Driven by the world’s leading custom digital card design platform, Design A Card is produced and managed in partnership with Gemalto, a solution-provider experienced in building, launching and maintaining over 1,000 custom card programs in over 25 countries for over 200 financial institutions. As a result, MAP’s client credit unions can confidently and securely leverage this exciting capability into their card program.
Design A Card will be an immediate hit with members, helping client credit unions generate greater usage and loyalty, and make their payment card “top of mind” and “front of wallet” with their members. To help credit unions build an internal business case for the Design A Card Personal Card Solution, MAP has compiled extensive proprietary data on card personalization in support of adopting a personal card solution.
Whether credit unions issue credit or debit cards or manage incentive, reward, or loyalty programs, MAP’s Personal Card Solution can help credit unions increase revenue and cardholder loyalty.
Increase revenue and profitability
> Increase number of transactions and balances
> Improve activation and customer retention
> Decrease churn
> Create and effortlessly manage co-brand and affinity partnerships
> Lower cost and risk of card stock management
> Experience higher returns from online marketing vs. offline marketing spend
Increase member experience and engagement
> Innovate and differentiate in a competitive market
> Safely facilitate user-generated card design in online social networks
> Drive powerful emotional connection to your brand
> Leverage online channels that promote viral marketing
> Let cardholders become ambassadors for your brand