BreakAway Loyalty designs, consults, and administers self-sustaining loyalty rewards solutions that create profitable portfolio momentum for our clients. BreakAway serves a national blue-chip client base with a special focus in the Financial Services Industry. The company is comprised of a leadership force with over 15 years in the Incentive Business, and an average of 30+ years experience in financial marketing management and sales, including consumer, employee and distribution channel programs.
BreakAway Loyalty includes:
> The design of one of the first credit card points programs utilizing real-time processor feeds
> The introduction of credit/debit card redemption grids that were both innovative and cost conscious
> The creation of marketing strategies to promote communication and understanding between institution and customer base
> The pioneering of an online program to allow customers to not only view points, but redeem online
> The implementation of marketing programs to grow portfolios and retain customer bases
> The development of proactive customer opportunity centers that contact customers and offer quarterly special promotions
> The institution of point reduction programs to reduce liability while improving the customer experience
> The management of numerous credit and debit card conversions
> The use of portfolio segmentation and analysis to target market each segment to increase performance in the card base
BreakAway’s unique online campaign tool can design, run and manage multiple types of promotions for your institution.