Breakaway Loyalty

Breakaway Loyalty

BreakAway Loyalty designs, consults, and administers self-sustaining loyalty rewards solutions that create profitable portfolio momentum for our clients. BreakAway serves a national blue-chip client base with a special focus in the Financial Services Industry. The company is comprised of a leadership force with over 15 years in the Incentive Business, and an average of 30+ years experience in financial marketing management and sales, including consumer, employee and distribution channel programs.

BreakAway Loyalty includes:
> The design of one of the first credit card points programs utilizing real-time processor feeds
> The introduction of credit/debit card redemption grids that were both innovative and cost conscious
> The creation of marketing strategies to promote communication and understanding between institution and customer base
> The pioneering of an online program to allow customers to not only view points, but redeem online
> The implementation of marketing programs to grow portfolios and retain customer bases
> The development of proactive customer opportunity centers that contact customers and offer quarterly special promotions
> The institution of point reduction programs to reduce liability while improving the customer experience
> The management of numerous credit and debit card conversions
> The use of portfolio segmentation and analysis to target market each segment to increase performance in the card base