The Merchant Offer Program is a simple, cost-effective way to provide your Visa cardholders value and easily create a winning loyalty promotion. Over 100 merchant offers, sourced by Visa, let you offer cardholders a wide assortment of deals from favorite brands.

Benefits

Free

> Drive loyalty and usage without the high expense.
> No participation fee for issuers.
> Merchants cover the cost of offer fulfillment.
> Issuers cover the cost of offer distribution.

Customizable

> Use turnkey marketing materials that can be customized and printed on demand.
> Customize market-ready inserts with your logo.
> Promote featured offers via web links and custom URLs.

Ready-to-Go

>Access over 100 pre-negotiated offers that provide value to your cardholders with.’
> Relevant categories
> Leading merchants
> Flexible offer types

Opportunity

> As millennials are shopping online or in brick and mortar stores, 92 percent said they use coupons whether they are digital or paper.
> Fifty-five percent of U.S. internet users will redeem a digital coupon or code at least once per year.
> For 2016, “…49 percent of coupon users are planning…shopping around circulars, coupons and deals.”
> Digital coupons are top-of-mind for consumers and drive nearly 295 million redemptions annually.

Easy Access

The Visa Merchant Offers Resource Center is an easy-to-use, web-based tool that provides instant access to more than 100 pre-negotiated offers, available free-of-charge and sourced exclusively by Visa. The Visa Merchant Offers Resource Center allows issuers to:

> Download merchant offer images, logos and creative assets for online, mobile, print or email marketing campaigns.
> Access all offers, merchant logos and seasonal and general images.
> Use offer copy that includes translated content for applicable offers.