Technology is driving consumers to make purchases using many different types of point of sale (POS) experiences. Credit and debit cards need to work across all of these experiences, in a growing list of locations. Issuers can meet this need by using channel-agnostic payment credentials that work in a fast, safe and convenient way across any channels the customer chooses to use.
Dramatic shift to mobile payment
The payments landscape is rapidly evolving due to a rise in digital commerce and an increase in mobile device usage. Smartphone penetration has increased to 74 percent in the U.S., and mobile payments adoption is expected to continue to expand in the future.
> Mobile devices garnered twice the purchases of desktop purchases in total retail traffic over the 2015 holiday season4
> Mobile saw a 60 percent year-over-year (YoY) growth rate during the holiday season, with slowdown at physical stores or location
> Consumers use multiple devices, and they want an intuitive and seamless user experience across all applications. Issuers need to focus on a mobile-first, user-centric design strategy in order to drive consumer preference for their payment products.
Payment credentials must work in a fast, safe and convenient way across any channel the customer uses. Convenience and checkout speed drive the convergence of payment channels. A digital payments strategy must take an integrated approach to the various POS channels available to consumers