When Washington State Employees Credit Union (WSECU) launched a major rebrand, updating its credit and debit card designs was a top priority. Known for its commitment to exceptional service, WSECU recognized that card delivery wasn’t just a backend process—it was a critical touchpoint for brand and member experience.

WSECU’s rebrand introduced bold, modern designs that were meant to reflect the credit union’s values and resonate with its diverse membership. However, design limitations, long approval delays, and an outdated inventory model slowed everything down, leaving cards stuck in production and arriving late to members. For a credit union that prides itself on member satisfaction, these delays were more than an inconvenience—they risked damaging member trust.

In search of a faster, more flexible solution, WSECU turned to Arroweye Solutions, a leading provider of just-in-time, fully on-demand card production. Arroweye’s approach aligned perfectly with WSECU’s needs: modern, agile, and built for organizations looking to scale and innovate.

WSECU successfully launched eight new card designs—without a single delay. The credit union now prints exactly what it needs, when it needs it resulting in reduced waste, faster delivery, and total control over card production.

Without compromising on design, quality, or the member experience, production timelines shrank from 12 weeks to just three days. Within the first seven months, WSECU cut its card program expenses by 24% per month, totaling more than $100,000 in savings.

“Managing inventory stock levels used to be a part-time job. We no longer worry about running out of plastic, card carriers, or inserts,” said Lora Cunha, Director of Card and Terminal Services at WSECU. “We also don’t have to manage reorder points or estimate the number of cards needed. Plus, there are no storage or vault pull fees.”

The partnership redefines what’s possible for the future of card program management.